SMOKE ALERT

Do you believe that the world will ever be free of smokers? More and more people are trying to stop smoking because they are becoming more and more aware of its negative consequences (everyone has seen the gruesome photos on the packaging of cigarettes). The industry is searching for the magic bullet: a cigarette substitute that will sell but won’t kill. Philip Morris International is a step ahead of the competition.

Are these new smoking devices better than smoking or vaping? Are they a perfect replacement for cigarettes? Is there still a future in this product? What is Philip Morris’s view on their market position and how are they dealing with the strict regulations imposed on the industry?

We are honoured to announce that Laurent Fierens Gevaert – Manager of Corporate Affairs in Belgium and Luxembourg for Philip Morris International – will give a lecture on this topic and provide us all with the necessary information.

After the presentation, there will be a reception which will give you the opportunity to talk to Mr. Gevaert himself. Don’t be shy and blow him away with your questions.

Not a member yet? No problem! Membership cards (€10) will be sold at the event.

---

WHEN?

Wednesday, 15th of March at 6:00 PM.

WHERE?

ROOM: HERMES 3207
Faculty of Economics and Business KU Leuven, Campus Brussels
Stormstraat 2
1000 Brussels

TIMETABLE?

6:00 PM – 7:00 PM Lecture
7:00 PM – 7:30 PM Q&A
7:30 PM – 8:30 PM Reception

IT’S FREE!

We just ask that you please register your attendance via the Google form (click on “Tickets Available”) on our facebook event.

QUESTIONS? 

Message us on Facebook, or e-mail to business@bssbrussels.com.

https://www.facebook.com/events/PhilipMorrisInternational:Industrychallenges

See you then!
~The BSS Team